My current progress (Poster)

|Checklist|
I am focusing more on my poster design for the mean time (later on, I'll start on video). So far, I've done the first phase. Here's my checklist:

1. Survey on products and services
2. Decision : Product as well as service - Flutterby Cupcakes
3. Gather materials (Pictures, Logo, Information)
4. Planning on content (Theme, Tagline, Look & Feel, Colour, Information,etc.)
5. Start building the poster (A3 size) - Photoshop (with some help from Illustrator for vector images)

[ Red = Done ]
[ Blue = WIP ]

|Content Development|
My initial plan was to do something classy and elegant (where I planned to put classical english music for the video). But looking at the colourful logo, I think I'm gonna go with something light and yummy! To do this, the most important thing is the colour blend to give the right 'Look & Feel'.

• Theme : Light & Fun
• Tagline : 'The perfect gift for all occasion..'
• Look & Feel : Chocolate & Marshmallow
• Colour Blend : Dark brown, Pink & White
• Information :
• Company / Product name
  
• Types of occassions (Weddings, Showers, Birthdays & etc.)
• Contact Number

It's easier to create a design after knowing all the details. Now that I have most of the things organized, it's time to start the fun! Yeeeehaaaaaa! I've been waiting for this part ;)

Flutterby's Second Logo

Flutterby's Second Logo

Flutterby has 2 logo's. One goes on the business card. The other logo is for any other use. For this assignment, I chose the second logo because it symbolizes the product more. Here's what I think:

1. The little cupcake let us know the product just by looking at it.
2. The butterfly image symbolizes the name - Flutterby (Jsut the fcat taht you can atllacuy raed tihs psot porves taht fcat)

Student's Block?

Ever heard of writer's block? I'm facing a rather similar process i call 'Student's Block'.

Writer's block is a phenomenon involving temporary loss of ability to begin or continue writing, usually due to lack of inspiration or creativity.
<-- That's my problem!

Urmmmm HELP? I have some ideas, but i can't seem to transfer it due to a phenomenon called 'Koo~Koo In The Head'

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| The Poster |

I have the raw materials from Kayla, which is the Flutterby's logo. It's a .ai (Adobe Illustrator) file of the logo. She gave me the permission to make use of it in any way i want (as long as it's for the purpose of the assignment). In any way i want meaning that i can re-arrange the logo to better suit my design/concept.

Flutterby's Official Logo

Since this project focuses solely on Adobe Photoshop, I can use the logo given by Kayla and insert it in my poster. The .ai file allows me to change each and every bit of the elements in the design such as the strokes, the flower position, the butterfly position and even the colours. I can change it because the image wasn't flattened or converted into a Jpeg file.

This is the rough example just to give u a better understanding of what i meant


Flutterby's Edited Logo

| The Video |

For the Video, I plan to have something catchy like a catchy Scottish / English background music. I think that cupcakes, cookies and muffins was started off by the English during their 'Tea-Time'. So it would be nice to suit the tradition. But this is just a plan, nothing fixed yet. I have to search for the suitable music. Then try to put in some pictures in Adobe Premier Pro and add in the music. See if it goes.

Anyone have any Scottish music, feel free to pass it to me! :D

Owh and don't forget to check out the chat box i inserted recently from Xat.com.

It's kinda fun and quite cool too. You can choose any templates provided or make your own. I changed mine to Flutterby's cupcakes. Feel free to chat and give your feedback on my ideas ;)

TTFN!

Flutterby's Cupcakes

These are the pictures (unedited) of the Cupcakes I collected from Kayla!

The pictures gave me some ideas on the 'Tag line' of my poster. But ideas are still running through my head. Nothing fixed. I need a tag line that best fit the purpose of my product. Something relevant to the product that can attract buyers & get recognized.

I like NIKE's Tag Line (Just Do It). It's light, simple but gives us confidence. Need to survey more. Maybe something that sounds right and perfect.

For now, here are some options:

1. 'The Perfect Gift' <- Too short?
2. 'The Perfect Gift For The Perfect Occasion' <- Not bad
3. 'The Best Cupcake in Town' <- That's a little lame. Its too Kopitiam (The best White Coffee in town). Haha.

Well, I'm too sleepy to think of more. Its late, might as well do it tomorrow.

!! The Tragedy !!

Last Thursday, I went over to Kayla's (Hazlila) house around noon to get the pictures of her cupcakes. I spent some time there, collecting all the pictures for different occasions and themes. Most of the cupcakes are for birthdays. And the best theme i saw so far was ROCK. Interesting, ey?

I head straight to class after gathering all my info, feeling on top of the world. Got home after that, turned my laptop on and connected my portable hard disk to my laptop (With my owh-so-happy-mood), planning to update my blog with the latest pictures / raw materials which I gathered that afternoon .

!&@^#%^!&@*&@^!^%#$%@!^%@^%! Aaaaaaaaaaarrrrrrghhhhhhhhh!!!!!

All the pictures wasn't in my hard disk! Can you believe how careless people can be? I actually created a folder on her Desktop and did not drag and drop the folder on to my hard disk. I guess because I haven't used MAC in a while (besides messing around with Aien's Laptop) and I was trying to remember how to use it till I actually forgot to drag it to my hard disk.

Gosh, thats was a sad sad sad sad sad sad moment for me.. ='(

The good news is, I managed to get the pictures again today. Yeayyy!

Ideas. Ideas. Ideas. They don't come easily, do they?

After a few head-cracking hours, i finally decided on a product. Hoorayyyy!!!

I think doing the poster might not be as hard as figuring out what to do / finding the concept of what i tend to do.

The Product: Cupcakes!

My friend just started a medium-sized cupcake business which i find very very interesting. Plus cupcakes are great for all occasions such as Birthdays, New years, Eid, Chinese New Year, Christmas, Valentines Day, Mother's Day, Weddings and even as a simple gift.

The great thing about it is that it is custom made according to what we like such as a RED theme for Valentines Day or a COLOURFUL theme for Birthdays including texts such as 'Happy Birthday Eza' and loads more. It's definitely suitable for all ages!

Business Name: Flutterby

Founder: Ms. Hazlila Harumaini (Kayla)

Since the purpose of this project is mainly to explore the tools and to figure out the best way to represent our idea/tacit knowledge, I will not be concentrating much on the product but on the process of creating the Poster and the Video instead.

In other words, it's more to 'Behind The Scenes'

I set an appointment with my friend this Thursday (8th May 2008) and she is more than willing to co-operate. Well, what are friends for ;)

So hopefully,

1. I will be able to get the pictures of her Cupcakes by this Thursday
2. I can start drafting my ideas and concept
3. I can stick with this plan

In the mean time, I changed my template to give a better look & feel to my topic. But of course, some adjustments have been made (by editing the HTML basic codes) where I increased the width of the Header & Body. This step really isn't necessary, but I'm just excited since this is my first blog. Here's roughly how I did it:




Anyone interested in the templates? Visit http://www.pyzam.com/bloggertemplates/tags. They have tonssssssss of cool templates!

Cheerio! =)

The Introduction

Okay, since I skipped this earlier, let me get on with it.

My main objective is to create a poster (of A3 size) as well as a video (with images) of a particular product / service. The main point is to create awareness (not just to advertise) and to get recognized plus to explore the tools in Adobe Photoshop CS2 and Adobe Premiere.

The scary part --> The video will be posted on Youtube!

The difficult part --> Posting every teeny weeny processes & ideas on this blog (Warghhh!!)

The tough part --> Deciding on what to do (Gosh that's difficult)

Obviously, i haven't fixed any products or services yet (Students = Last minutes. Haha!), but i plan to by the end of this week. Okay, not plan but MUST!

So here's what I'm gonna do:

1. Choose a company
2. Why do I choose it? (What's interesting/attracting about it)
   
3. Find out the target audience
4. What kind of commercial will it be? Infomercial? or just plain commercial?
5. The concept of my assignment

Well, that's all for a start. Need to go step by step. So I'll update soon.

Cheers!