A Simple Proposal

Company Profile

Name: Flutterby Cupcakes

Product : Cupcakes

Description :

Flutterby Cupcakes provide Colourful Cupcakes of all sizes for all types of occasions such as Weddings, Birthdays, Engagements, Mother's Day, Baby Showers or even as a gift. These freshly baked cupcakes are suitable for all ages from kids, teenagers to adults. The best thing about Flutterby's Cupcakes is that it's made according to the clients desired theme such as Louis Voitton, Christmas, Rock, Kiddies, Easter, Valentines and many more.

Flutterby Cupcakes also provide Delivery services (in Klang Valley), Small greeting cards, and Flowers as a package to go along with the colourful Cupcakes.


Demographics or Target Audience

1) Malaysians

Cupcake Trends

According to Google Trends, Cupcakes trend have been increasing from year 2004 to year 2008. Google also ranked Malaysia as number 2 which might mean that Malaysians are fond of Cupcakes as compared to others. The trend of giving Cookies as a gift is widely seen in the United States (according to graph under cookies)

2) All ages

The graph above shows a man at the age of 68 was giving away Cupcakes as a gift on his birthday. This shows that Cupcakes are not only for the young generations but the elder ones as well.


References for content development

Referring to other sites made me better understand people's behaviours and needs. It help to broaden my ideas. I need to first understand how others view Cupcakes, their preferences and current news update in order to present the right information in my website.

Here are some interesting links about cupcakes:

Magnolia Cupcakes (The famous cupcake for the movie 'Sex and The City')

Why Cupcakes are HOT!

The Cupcake Class

Trendy Cupcakes


References for Website

1) Apple

I like the simplicity. This site was recommended by Dr. Ken and i fell in love with it the first time I looked at it. My favourite reference. But I need to put more colours on my page to fit my theme.

2) Cupcakes Take The Cake

It's not a website, it's a blog. But it's a good reference coz it's straight to the point and very simple. This blog is full of excitement!

3) Nike Woman

This page is really cool. I think the simple flash with the drop down menu looks attractive. The colours are bright and this page brings the readers to the right direction within a few clicks.

There are loads more references but I'm avoiding information overload. However, I will look at other websites from time to time to get more ideas on website layouts and content development.


The website

Theme : Light & Fun

Colour Blend : Brown & Pink & White

GUI :

Link Purpose

Home : To bring readers back to the initial page.

Products & Services :
To list out all the Services, Packages and Costs. Sub category -> Delivery, Flowers & Cards.

What's New? : Current promotions. Current events. Current News.

Contact Us : Email, Contact Number, Address.

Q & A : Customer inquiries

Quickies : Quick & Simple recipies. Baking Tips. Measurements (for baking).


That's all for now. Further addition (if any) will be added later on.

Wish me luck! =D

Part 2 of Flutterby Cupcakes

This second part is the continuation from previous project where I was assigned to create a poster and a short Video while exploring the tools in Adobe Photoshop CS2 & Adobe Premiere Pro. Only this time, the course focuses more on interactivity within a website (hence the name Interactive Multimedia). With the use of Macromedia Dreamweaver and Flash, I'm assigned to create a Website which consist of Text, Graphics as well as Animation (most important aspect).

I'll be using the same product & service which is 'Flutterby Cupcakes'. I chose the same product so that I can focus more on the software's tools & discover more things instead of wasting time to find a new product. This way, I can see the growth of my idea and skills through using more multimedia elements.

At the end of this trimester, I hope to have the experience of being a 'Webmaster' and learn to categorize content accordingly.

Cheers!