Company Profile
Name: Flutterby Cupcakes
Product : Cupcakes
Description :
Flutterby Cupcakes provide Colourful Cupcakes of all sizes for all types of occasions such as Weddings, Birthdays, Engagements, Mother's Day, Baby Showers or even as a gift. These freshly baked cupcakes are suitable for all ages from kids, teenagers to adults. The best thing about Flutterby's Cupcakes is that it's made according to the clients desired theme such as Louis Voitton, Christmas, Rock, Kiddies, Easter, Valentines and many more.
Flutterby Cupcakes provide Colourful Cupcakes of all sizes for all types of occasions such as Weddings, Birthdays, Engagements, Mother's Day, Baby Showers or even as a gift. These freshly baked cupcakes are suitable for all ages from kids, teenagers to adults. The best thing about Flutterby's Cupcakes is that it's made according to the clients desired theme such as Louis Voitton, Christmas, Rock, Kiddies, Easter, Valentines and many more.
Flutterby Cupcakes also provide Delivery services (in Klang Valley), Small greeting cards, and Flowers as a package to go along with the colourful Cupcakes.
Demographics or Target Audience
1) Malaysians
Cupcake Trends
According to Google Trends, Cupcakes trend have been increasing from year 2004 to year 2008. Google also ranked Malaysia as number 2 which might mean that Malaysians are fond of Cupcakes as compared to others. The trend of giving Cookies as a gift is widely seen in the United States (according to graph under cookies)
2) All ages
The graph above shows a man at the age of 68 was giving away Cupcakes as a gift on his birthday. This shows that Cupcakes are not only for the young generations but the elder ones as well.
References for content development
Referring to other sites made me better understand people's behaviours and needs. It help to broaden my ideas. I need to first understand how others view Cupcakes, their preferences and current news update in order to present the right information in my website.
Here are some interesting links about cupcakes:
Magnolia Cupcakes (The famous cupcake for the movie 'Sex and The City')
Why Cupcakes are HOT!
The Cupcake Class
Trendy Cupcakes
References for Website
1) Apple
I like the simplicity. This site was recommended by Dr. Ken and i fell in love with it the first time I looked at it. My favourite reference. But I need to put more colours on my page to fit my theme.
2) Cupcakes Take The Cake
It's not a website, it's a blog. But it's a good reference coz it's straight to the point and very simple. This blog is full of excitement!
3) Nike Woman
This page is really cool. I think the simple flash with the drop down menu looks attractive. The colours are bright and this page brings the readers to the right direction within a few clicks.
There are loads more references but I'm avoiding information overload. However, I will look at other websites from time to time to get more ideas on website layouts and content development.
The website
Theme : Light & Fun
Colour Blend : Brown & Pink & White
GUI :
Link Purpose
Home : To bring readers back to the initial page.
Products & Services :
To list out all the Services, Packages and Costs. Sub category -> Delivery, Flowers & Cards.
What's New? : Current promotions. Current events. Current News.
Contact Us : Email, Contact Number, Address.
Q & A : Customer inquiries
Quickies : Quick & Simple recipies. Baking Tips. Measurements (for baking).
That's all for now. Further addition (if any) will be added later on.
Wish me luck! =D
There are loads more references but I'm avoiding information overload. However, I will look at other websites from time to time to get more ideas on website layouts and content development.
The website
Theme : Light & Fun
Colour Blend : Brown & Pink & White
GUI :
Link Purpose
Home : To bring readers back to the initial page.
Products & Services :
To list out all the Services, Packages and Costs. Sub category -> Delivery, Flowers & Cards.
What's New? : Current promotions. Current events. Current News.
Contact Us : Email, Contact Number, Address.
Q & A : Customer inquiries
Quickies : Quick & Simple recipies. Baking Tips. Measurements (for baking).
That's all for now. Further addition (if any) will be added later on.
Wish me luck! =D
1 comments:
Good job. Very comprehensive and more than I asked at this point in time. Here are some of the comments to think about:
(1) GUI looks ok but to use brown as a background may be difficult. My suggestion is to keep the borders brown but leave the content area white.
(2) Play around with custom buttons. Think of a metaphor that can be applied to your concept. I think you are trying to create a happy and fun like atmosphere. Think of possibly using butterflies as a metaphor to suite the name.
(3) Also think of the interactivity diagramme. Make sure there is sufficient depth to the webstie
(4) Lastly, make sure there is something that can pull your customers to your site
We will talk more in class.
Thanks
Post a Comment